Cheesecake Factory Hailed For ‘Starting The Revolution’ By Refusing To Pay Rent

Cheesecake Manufacturing unit has reportedly determined to not pay lease for April at any of the chain’s areas due to enterprise misplaced to the coronavirus pandemic.

“The extreme lower in restaurant visitors has severely decreased our money circulation and inflicted an amazing monetary blow to our enterprise,” CEO David Overton wrote to landlords in a letter obtained by the Eater web site.

Eating places and restaurant staff have struggled with closures and takeout/delivery-only fashions in lots of areas impacted by the outbreaks. Yum! Manufacturers, which owns chains comparable to KFC, Pizza Hut and Taco Bell, stated it’s closing some 7,000 eating places as a result of pandemic. Waffle Home, well-known for having a logistics community that retains its areas working throughout disasters, stated it was closing greater than 400 of its 2,000 areas. 

Cheesecake Manufacturing unit stated this identical local weather would make it unimaginable for the corporate to pay lease. 

“As a consequence of these extraordinary occasions, I’m asking on your endurance and, frankly, your assist,” Overton wrote, including that he hoped to start making lease funds “as quickly as fairly potential.” 

CFO Matthew Clark informed Folks journal that the corporate hopes to lean on its “sturdy, longstanding relationships” with landlords. 

“We’re sure that with their partnership, we can work collectively to climate this storm within the acceptable method,” Clark stated.

Based on Statista, Cheesecake Manufacturing unit operates near 300 areas in america and Canada and employs some 45,000 staff.

Some on Twitter hailed the restaurant chain for unexpectedly championing a trigger favored by many who’re struggling to make ends meet after shedding work as a result of pandemic:

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